The Gym Doesn't Work
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Nikesh Tailor•2023

The Gym Doesn't Work

Commercial gyms have a business model that relies on you NOT showing up. If all of their paying members showed up on Monday morning, the building wouldn't hold them.

Why Standard Gyms Fail You

They sell access, not outcomes. Without coaching, accountability, or a friendly welcoming environment, motivation fades within a few weeks.

What Actually Works

A coached environment where someone cares whether you arrive, plans each workout for your goals, and cheers your progress.

Written by

Nikesh Tailor

Head Coach & Founder at Tailor Fitness, Winchmore Hill

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